Fortune Rice Bran Oil

Contents from the website http://www.fortunericebranhealth.com

Rice Bran Oil

A revolution in the world of cooking oils, rice bran oil is naturally enriched with multiple nutrients that translate into health benefits for every member in the family. The best fit for every health-conscious family, it is recommended by doctors and scientists all over the world.

Available in four pack sizes:
1 ltr ph, 2 ltr jar, 5 ltr jar, 15 ltr jar.

Presenting the 10 benefits^∞ that you can enjoy from a 100% rice bran oil:

1.      

1.     Highest cholesterol lowering oil: Heart friendly.

2.     Oryzanol: Improves HDL/LDL ratio. Healthier heart.

3.     Balanced PUFA/MUFA ratio: Cleaner blood vessels.

4.     Balanced Fatty Acids^#: Balanced nutrition, balanced health.

5.     Tocotrienols & Phytostrerols^*: Anti-cancer properties.

6.     Squalene: Improves skin tone and delays wrinkle formation.

7.     Vitamin E: Helps maintaining balance of nervous system.

8.     Natural antioxidants: Protection against diseases.

9.     Ferulic acid^: Stimulates hormonal secretion, rejuvenates health.

10. Low oil absorpation: Healthier food.

*In terms of cholesterol reducing property amongst commonly used edible vegetable oils.

∞:Source: Joint FAO/WHO Food Standards Programme, Codex Committee on Fats and Oils, 18th Session, U.K., 3-7th February. 2003 #: Nearest to WHO recommendations +:Woyengo et al., Anticancer effects of phytosterols; Eur. Jour. Clin Nutr. (2009) 63, 813-821 ^: Ferulic Acid = 4 hydroxy 3 methoxy cinnamic acid.

Secrets of Rice Bran Oil

Rice bran oil extracted from the thin bran coating of brown rice has been around for centuries. Even today, it is extensively used in many Asian countries like Korea, China, Taiwan and Thailand for cooking, particularly in Japan where it is popularly known as the "Heart Oil" because of its many cardiovascular benefits. The benefits of rice bran oil however, are not limited to the heart. As researchers across the world are discovering, rice bran oil has many nutritive and curative properties that make it beneficial for our overall health. Health associations and nutritionists are showing increased interest in rice bran oil and so are health conscious communities – in America rice bran oil has acquired “health food” status. Rice bran oil contain unique micro nutrients and natural anti-oxidants that are not found in other cooking oils, hence it has been dubbed by many as the world's healthiest oil.

In spite of its almost miraculous properties, not enough people are aware of the goodness of rice bran oil. It's time we uncovered its secrets. 

Good for heart:

Studies show that consuming rice bran oil has multiple effects and benefits that contribute in preventing and reducing the risk of heart diseases. It is a rich natural source of antioxidant "Oryzanol", a potent chemical compound and tocotrienol, a type of vitamin E that are known to lower cholesterol levels by reducing the levels of fat molecules triglycerides and bad cholesterol (LDL), and increasing the proportion of good cholesterol (HDL) in the blood. MUFA (Mono-unsaturated Fatty Acid) and PUFA (Polyunsaturated fatty acids) on the other hand keep blood vessels improving blood circulation. These benefits have been known to the Japanese for long who call it the "Heart Oil".

Good for skin:

Rice bran oil has been known as the beauty secret of East Asian women, and of Japanese, Korean women in particular. In these parts of the world, the oil not only used in cooking but also applied directly to the skin and hair as a beauty regime.

Squalene found in rice bran oil is an organic compound also naturally produced by human skin. It acts as a moisturizing lubricant which gives the skin a soft, smooth, velvety appearance. Gamma oryzanol and vitamin E in rice bran oil also reduce tissue oxidation which slows down ageing of skin resulting in beautiful healthy skin texture and complexion. For its skin care properties rice bran oil is also used as a sunscreen agent.

Good for nervous system:

Vitamin E-complex in rice bran oil is essential in the proper functioning of central nervous system, enhancing brain capability and reflexes and protecting against Alzheimer's disease. Gamma oryzanol increases neurotransmitter production in the brain.

Good for immune system:

Antioxidants in rice bran oil slow down the oxidation process in the body and control presence of free radicals thus protecting it from diseases, reducing allergic reactions and strengthening the immune system.

Fights Cancer:

Excessive free radicals in the body cause cellular damage and increase the risk of cancer. Rice Bran contains natural substances and antioxidants that curb free radicals and hence reduce the risk. Scientific research has shown that rice bran oil also helps destroy cancer cells. Tocotrienols and Phytasterols are effective anti-mutagenic elements found in rice bran oil.

Good for hormonal health:

Rice bran oil is known to contain compounds that regulate hormone secretion. It contains healthy amounts of Ferulic acid that has good effects on the concentration of endocrine hormones. Oryzanol found only in Rice Bran can also reduce hot flashes symptoms in menopausal women.

Good for cooking:

Rice bran oil is light and has a high smoke point which makes it ideal for cooking and frying. Food fried in rice bran oil absorbs less oil making it preferable for weight watchers. Because of its lightness and delicate and neutral taste rice bran oil is also great for dressing salads.

With its many nutritional benefits it's no surprise that rice bran oil is steadily becoming the preferred oil to in healthy kitchens around the world. Now that you know its secrets, go ahead and give it a try.

Goodness of Rice Bran Oil

India is the second largest producer of rice in the world next to China, producing about 100 MMT in every year. In India rice occupies the first place among all crops both in area and production. The crop occupies about 37% of the total cropped area and 44% of total production of food grains in India. Rice grain has a hard outer coating (husk or hull) surrounding the rice grain (endosperm). Between the grain and the husk is a composite dark brown coloured layer which is commonly called as bran and is about 5% the total weight of the paddy. 

Rice Bran contains about 20% oil which holds more than 65% of the nutrients present in the bran, including the amazingly heart-friendly compound ‘Oryzanol’. Unfortunately, this invaluable product is mostly treated as a by-product by the rice milling industry and much of the nutrients are lost due to negligence in collecting and handling the bran itself. It is therefore imperative that utmost care is taken right from the rice milling process to ensure that all the nutrients are retained in the bran.

In its native form when extracted from the bran Rice Bran Oil is not readily useable for cooking due to some unwanted materials like waxes and free fatty acids that tend to burn and smoke when heated. The oil has to be refined to make it acceptable for daily cooking purposes. Problem is, almost all the nutrients in Rice Bran Oil are so delicate that they are lost if the oil is refined and processed in the same manner as other edible oils. It needs to be carefully processed without use of chemicals to retain its valuable nutrients – including Oryzanol – even while the unwanted materials are removed from it.

Rice Bran Oil has the most balanced fatty acid composition amongst edible vegetable oils as per WHO recommendation apart from valuable nutrients like Tocotrienol (a very powerful Vitamin-E), skin-friendly compound Squalene and above all the amazingly heart-friendly Oryzanol. Rice Bran Oil has been extensively researched the world over for its nutritive properties. It has been found to have the highest cholesterol lowering property amongst all the common edible vegetable oils. More importantly, Oryzanol present in the Rice Bran Oil selectively reduces the Bad (LDL) Cholesterol and improves the Good (HDL) Cholesterol – thereby improving the HDL-LDL ratio which is considered to be more important health parameter than Total Cholesterol. Oryzanol also improves hormonal balance in the body and is reported to be beneficial in menopausal symptoms. Most researches show that a daily intake of 300mg Oryzanol provides these desired health benefits. Since an average Indian consumes about 12kg edible oils annually that is about 33gm per day, Rice Bran Oil must contain minimum of 910mg Oryzanol per 100gm to provide the necessary health benefits. 

Tocotrienol is a very powerful form of Vitamin-E which is a strong anti-oxidant that drastically reduces oxidised free-radicals in the body that damage the body cells leading to premature aging. It also prevents deposition of oxidised Bad (LDL) Cholesterol on the inner walls of the arteries – a process known as atherosclerosis which leads to blockade of arteries and eventually heart attack. Tocotrienol has also been found to actually reverse the scaling of the arteries and de-clog them. Strong anti-oxidant property of Tocotrienol also fights cancerous cells and improves immunity of body. Squalene is a compound abundantly present in our skin oil-cells and keeps our skin naturally soft and wrinkle free. Squalene present in the Rice Bran Oil is therefore easily absorbed by the skin and keeps the skin young and wrinkle-free. 

Carefully sourced for the highest nutrient content, delicately processed without chemicals to minimize nutrient losses and with adequate quantity of nutrients to provide optimum health benefits, Fortune Rice Bran Health delivers the natural goodness of this wonder oil.